The financial hurricane brought in along with the September breeze of 2008, has forced enterprises all across the globe to adopt an earlier resisted process – CHANGE! Change is a rather frightening word for many managers as it demands resuscitation of the organizational processes and a resistance from employees.

The current environment demands efforts tangential from mere superficial changes. Organizations must understand that rebranding a product portfolio or altering its marketing strategies would be a limping exercise if these are not amalgamated with a focus towards a stronger and richer customer – enterprise bond.

The most logical means of survival in these crucial times is turning back to the customers. This means investing more on efficiently segmented product marketing, streamlining the sales process and enhancing customer service by adding value to each interaction with the customer. This sustenance drive requires amalgamation of top brass acumen and strategies, operational staff and their culture, and technology with the ongoing organizational processes.
This thought led me to modify ‘CRM’ to an interesting concept – Change Relay Management. Change Relay Management (CRM rechristened!) adds intelligence capabilities to traditional CRM systems, which are usually misused as a data input device. With change relay management each functional department and its personnel is able to align all their processes with Customer behavior and demand patters. CRM prompts the marketing department to communicate the organization’s goodwill through well thought and personalized marketing campaigns. Using CRM, the sales force of the organization tracks these impressed targets and follows up. And yes, they now would know what time is right for calling, what channels should be used other than voice based ones, what schemes or product features stimulates interest in customers and more. It’s all up there on the Portal for the sales rep to use and benefit from.
CRM allows the customer service executive to solve customer issues the first time it arises, paving the way for enhanced customer loyalty and retention.

Gone are the days when companies operated in a local environment. With globalization spanning its wings fast with each passing day, companies find themselves in an increasingly collaborative world. With increasing collaboration and an integrated ecosystem of partners, suppliers and customers, the difficulty in managing humongous operations, ensuring consistent communications and deciphering an increasing pile of data is a distant feat. Well, HR Analytics comes here as a complete show stopper, endearing everyone with its contemporary, of great use features.

The visually appealing reports, graphs, pie charts, bar graphs give user a single access window to all his problems.  He can further drill down to each individual report to see all the individuals associated with that report. Also, working with the HR Analytics has never been so easier, with intuitive dashboards and user friendly workflow. All data is processed by the system, freeing user to concentrate on the strategic activities, without having to worry about managing the huge piles of data.

Let me quote a few examples to corroborate your understanding of HR Analytics. Suppose your organization is facing increased employee turnover, but it fails to grasp the exact reason of turnover. As you all may know, talent wars in this globalised world are taking the organizations for a ride. So this is something every organization does not want to be a part of. But to check this solution, one needs a proper understanding of the reasons underneath. Here analytics come to your rescue, it captures turnover trends department wise and gives insight into what kind of turnover these are, are they voluntary or involuntary. Further it captures numbers involved with each turnover. All this gives you a clear picture of factors dominating the attrition, all of which is creating a talent shortage in your organization and thus propels you to take on time actions by giving you real time data, as and when you desire.

The world of technology seems to be moving in a direction that is more integrated, responsive and real time than ever before.

Twitter – The best example for this shows how a very simple idea backed by strong collaboration concepts can be effective in generating a revolution.

Information is something that’s available in plenty these days. Everywhere you go, there is information just waiting for you. Websites, newspapers, Television, Mobile and much more.

The same scene is reflected in your enterprise as well. The sheer quantity of the reports, Cases and other information is enough to confuse any person or in cases where your Gems do manage to comprehend the data and use it, justify the hefty salaries as well

But the same can’t be expected from everyone in the enterprise. The age is such that there are bound to be more than one sources of information. And judging the accuracy of data, verifying the source and more leads to indecisiveness, which can be detrimental in critical situations.

But the question here is whether the confusion and indecisiveness in itself are necessary?

We say it isn’t… and so do probably another 40 odd BI companies. And it isn’t really.

If an overload of technology over the past years can make information available from all sources possible, then technology can also make the same information comprehendible.

Krawler BI 2.0 aims at just that and succeeds phenomenally. Never before would you have seen such simplicity in the interface matched perfectly with outstanding sophistication in the analytics part.

The way ahead as any Technological company worth its salt would have noticed by now is Integration, sophistication, collaboration and all of it delivered in the simplest manner possible.

Take any example in the new generation, Apple with its awesome iPhone allows for such an intuitive interface, but the technologic backing it personifies sophistication.

In the area of Business Intelligence too, this factor applies.

1. Analytics backing BI should be rock solid and very comprehensive.
2. Information delivery at the right time to all the right people in Real Time.
3. A simple Graphical interface which can suit each user.

The data analysis is what forms the core of any BI application. It needs to make sure that the all the data is comprehensively analyzed in real time and available whenever called upon.

The tools for displaying the data are also equally important. Information needed by different people will be definitely different and it needs to be shown the same way.

The users should be able to view the data the way they want it and they shouldn’t need the help of anyone to get it that way.

Krawler Mashboard makes sure that you can see the information the way you want it. You can move around the components as per your need and have a personalized view each time.