The basic motive of business revolves around generating profit, and it can be achieved either by charging premium price for your offering, or by reducing the operational cost. The latter sounds logical considering the current scenario of global economic slump. A Business Process Management suite enables business owners to control the operational cost by efficient handling of business processes.

jSonic BPM offers comprehensive capabilities to manage business processes through functionalities such as designing, modeling, automating, executing, and monitoring. Furthermore, it enables stakeholders to clearly understand the objective of a business process, adequate resources required for executing it, responsibilities of actors involved in the process and  finally, to do away with its bottlenecks and associated costs.

Process owners can design, model, configure business rules, and simulate business processes through jSonic Process Management.  They can identify inefficiencies associated with a process and achieve process optimization. Industry standard business practices can also be easily incorporated in the process framework.

Now, as a process becomes optimized, its operational cost reduces, for process optimization is indirectly proportional to its associated cost.

Other factors that contribute in reducing operational cost are efficient handling of resources involved in a process and proficient monitoring of process activity. Both can be achieved through jSonic Workflow Management.

To conclude, it can be said that jSonic BPM enables stakeholders not only to reduce the operational cost but also increase transparency at each stage of process activity, and better utilization of process resources. jSonic provides better business everyday.

It is a known fact that every software application is intended to accomplish certain business goals. Customer Relationship Management or CRM is no different.  Business owners expect that through CRM application they will be able to discern:

•Who are their customers?
•What kind of marketing campaign is suitable for customers?
•How to efficiently maintain the Account and Contact database?
•How to track leads, and convert them into Opportunity?
•How to effectively resolve customer issues?
•How to provide better customer service?

Customer Relationship Management accomplishes the complete set of activities ranging from customer acquisition and retention to service. This cycle of customer-related activities is termed as CRM cycle, and Krawler CRM comprehensively covers the entire set of it.

The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.

•Marketing Stage – In this stage of CRM cycle, the basic focus is to identify customers by running various marketing campaigns (such as emails, blogs, advertisements, and more), create the database for Account (pertaining to Organization) and Contacts (pertaining to individuals), and finally generate leads by analyzing the gathered customer data.

•Sales Stage –In the Sales stage, basic focus remains on leads. They are the individuals who have expressed some kind of interest in your product offering. ‘Leads’ are further categorized into Open, Contacted, Qualified and Un-qualified. Krawler CRM offers a functionality to convert ‘leads’ into ‘opportunity’ for carrying out further sales activities.

•Product Stage – In this stage of CRM cycle, the basic focus is on delivery of product. Krawler CRM offers Product Management functionality that captures details about the product price, vendor, and description, among others.

•Support Stage – During Support Stage, the primary focus remains on resolving customer issues and providing customer support. In CRM terminology, this function is known as Case Management. (To visit our previous blog on Case Management, please click here).

To conclude, CRM cycle provides insight into various stages of Customer Relationship Management from customer acquisition to retention and service. CRM cycle lays down the roadmap for how the business can connect with their customers efficiently and serve them more effectively.

With ever-increasing pressure of competition coupled by the recent global economic slump, Outsourcing and Automating of Business Processes has become a kind of necessity for enterprise owners. Although Outsourcing of business process results in cost saving, quality of process outcome remains questionable many a time. The Quality of Business Process outcome is directly related to how the process is being understood, optimized, and executed by its stakeholders. This is exactly where the usability of Business Process Management (BPM) comes in and can help both – Organizations and Business Process Outsourcing (BPO) – units.

In our earlier blog, ‘BPM as a Business Enabler’, we have already discussed about People, Process, System and Technology framework for BPM. Here we shall elucidate on how BPM and BPO can work in unison.

Effective communication and collaboration among BPO process owners and their counterparts is the initial step in understanding how the process work. BPM can accomplish this task efficiently through its Process Modeler functionality. Krawler jSonic BPM offers a unique Process Modeler, which is a web-based process designing and modeling tool that uses standard Business Process Modeling Notifications (BPMN). Furthermore, it eliminates the need of technical coding enabling the stakeholders to easily understand the process working mechanism.

Through BPM, an organization that wants to outsource their business process can be benefited in innumerable ways. BPM enables process owners to define (diagrammatically) and optimize the business process operating in the organization. Once that is done, they are assured about quality in process outcome. The outsourcing of such modeled process can yield in cost saving. Furthermore, with BPM in place, changes in the process can easily be accomplished through Business Rules Engine. In addition, when the contract with BPO agency expires, the process can again be easily implemented in organization’s BPM environment or can be re-outsourced.

From the perspective of BPO industry, BPM reduces the time period to understand the client’s process. It further enables stakeholders in BPO to clearly analyze an individual task in the concerned process, and formulate their strategy (in accordance with industry best practices) to achieve the process objective. This results in saving of time, resource, and cost while carrying out the process.

To conclude, BPM enables BPO owners to demonstrate that they have clear understanding of client’s process and client can be assured of both  ‘cost saving and quality’ related to the process outsourced.

One of the primary motives of CRM is to establish a robust communication between the customers and your sales & marketing team, which can be achieved in a cost effective manner through On-Demand CRM. Krawler aptly understands the benefits that can be achieved by the use of the On-Demand CRM application. Our CRM solution enables your sales and marketing team to leverage the power of web. This results in efficient managing and tracking, of sales and marketing related activities. Furthermore, the stakeholders have instant access to the relevant information from anywhere and anytime.

The nub of the matter is that On-Demand CRM ascertains that you have to pay only for the number of CRM application users, or in other words, you pay as you use.

Some of the salient features of On-Demand CRM are as follows:

•No Up-front Investments: The need for initial investment in the hardware and software is obviated. Vendors (like Krawler) bear the ‘up-front’ investment expenses.

•Easy Integration: The integration of On-Demand CRM with existing systems is comparatively easier than that of On-Premise CRM solution. Krawler employs industry standards for web services to achieve integration within and outside organization’s information framework.

•High Scalability: Due to Higher Server configuration provided by vendor, scalability of On-demand CRM also becomes higher.

•Hassle-Free Maintenance: Software maintenance is always a critical and pain-stacking area for any application installed as On-Premise solution. But with the On-Demand methodology, the focus of this activity is shifted to vendor, which is mostly free of cost.

•Competitive Pricing: The On-Demand CRM basically takes into account the number of users who will be using the software. Furthermore, the hardware, software, installation, and deployment cost are not considered.

•Low Entry and Exit Barrier: As there are no installation and deployment cost, the barrier for entry is low. You simply have to decide on the number of user’s license and pay as per vendor’s monthly pricing scheme. Krawler has a very competitive pricing for On-Demand CRM solution. (For Krawler Pricing Plan, click here). Furthermore, you have to unsubscribe in order to stop usage of the application, making the exit barrier considerably lower.

To conclude, there are various benefits of On-Demand CRM that ranges from no up-front investment to high scalability and integration, to competitive pricing. Krawler offers a free trial run of 30 days for its CRM solution. To know more about our On-Demand applications, including CRM, click here.